INCENTIVE CANADA • July 20–24, 2025 • Attendees: 14 global incentive buyers and 16 Canadian partners • Host Hotel: Fairmont Empress • Key Experiences: Indigenous-led welcome and storytelling aboard Eagle Wing Tours with Songhees Nation; private dinner at Bilston Creek Farm lavender f elds; kayaking in Oak Bay; spa experiences; seaweed foraging with a marine biologist Victoria’s annual IMPACT Sustainability Travel & Tourism Summit strives to showcase innovative, sustainable solutions that drive positive tourism worldwide. The next IMPACT will take place January 26-28, 2026, at the Victoria Conference Centre. impactnational.ca EXCLUSIVE STAYS Elegant accommodations with stunning ocean, garden and mountain views are perfect for rewarding top performers. Overlooking the picturesque Inner Harbour, the Fairmont Empress boasts 431 guestrooms and suites, including the elevated Fairmont Gold signature experience. This year, it was ranked #1 City Hotel in Canada by Travel + Leisure and included on its World’s Best Hotels list. For smaller groups, the newly opened Rosemead House boutique hotel boasts 28 thoughtfully designed guestrooms, 2,500 sq. ft. of event space, a spa and celebrated restaurant, Janevca. Dating back to 1906, this restored estate boasts historic charm alongside contemporary luxuries. LEGACY AND SUSTAINABILITY INITIATIVES Victoria is a Biosphere Certif ed Destination through the Responsible Tourism Institute and ranked #1 Most Sustainable Destination in North America by the Global Sustainability Index in 2024. Sustainability is woven into every experience, from farm-to-table dining to eco-conscious accommodations and responsible attractions. Destination Greater Victoria empowers groups to leave a positive local impact through partnerships aligned with the UN Sustainable Development Goals, including environmental restoration activities with Power To Be, which connects individuals facing cognitive, physical, f nancial and social barriers to nature, and collaborations with FED Urban Agriculture, advocates of urban farming, sustainable food education and food security. Discover how Victoria can transform your next incentive trip. Connect with Business Events Victoria to begin planning. Miranda Ji, CDME, CMP Executive VP Sales & Business Development DESTINATION GREATER VICTORIA [email protected] destinationgreatervictoria.com/meetings Janevca Kitchen & Lounge Bilston Creek Farm The Butchart Gardens Photo: Destination Canada “Victoria perfectly embodied Canada’s open and welcoming spirit as host of Incentive Canada, summer 2025 edition, of ering experiences to inspire and connect. From cultural storytelling with Songhees Tours and the lək̓ wəŋən Traditional Dancers to uniquely BC coastal adventures like seaweed foraging, Victoria demonstrated why it was such an outstanding host for Incentive Canada while showcasing the breadth of incentive possibilities across the country. The event highlighted Canada as a whole, with Victoria providing a memorable setting that celebrated our nation’s diverse and transformative incentive experiences.” Virginie De Visscher, Executive Director, Business Events, Destination Canada Sponsored Feature | Ignitemag.ca | 65
