Switzerland seamlessly combines business and leisure. Encourage delegates to extend their stay and explore vibrant cities, stunning landscapes and wellness activities. Arriving early or staying longer will leave them refreshed and inspired. 5 REASONS TO LOVE SWITZERLAND 1. Switzerland’s compact size makes it easy to enjoy multiple experiences, from Michelin-starred dining and skiing in the Alps to wellness and spa hotel retreats. 2. Bordered by France, Germany, Austria, Liechtenstein and Italy, Switzerland is known as "Europe in a nutshell" for its cultural diversity. 3. Choose an international hotel brand or switch up your overnight experience by staying in an alpine hut, at a historic site or in a unique Million Stars Hotel, which of er unmatched stargazing experiences. 4. Over 2,500 tourism businesses participate in Swisstainable, Switzerland’s sustainable tourism program promoting eco-friendly travel. 5. The country features unique at ractions, such as Zurich's FIFA Museum and Lausanne's Olympic Museum, which also serve as event venues. WOW INCENTIVE GUESTS WITH SIGNATURE EXPERIENCES Grand Train Tour of Switzerland: Experience one of the world's most scenic train journeys, from Swiss cities to alpine resorts and UNESCO sites. Opt for the full 1,280-km route or shorter excursions like the Glaciers & Palm Trees tour, where frosty mountainscapes shif to a Mediterranean climate. Watchmaking: Switzerland is a paradise for watch lovers. At Geneva’s Fondation de la Haute Horlogerie, join a three-hour workshop to learn the art of watchmaking fi rsthand. Swiss Chocolate: At the Lindt Home of Chocolate, just outside of Zurich, guests can tour, at end a private event and create custom chocolate bars and pralines with Lindt Master Chocolatiers. Cheesemaking: Learn Swiss cheesemaking from a master at Cheese Werkstat , Zurich’s fi rst urban dairy. Terraced Vineyards: Explore the stunning Lavaux vineyards situated along a 32-km UNESCO World Heritage trail next to Lake Geneva, or assist a local winemaker in harvesting grapes for a hands-on experience EASY ACCESS Air Canada and Swiss International Air Lines of er fl ights from key Canadian cities to Zurich, Geneva and Basel. Once in Switzerland, Swiss Federal Railways SBB provides ef cient travel between destinations and even forwards your luggage to each hotel as you explore the country. Need more inspiration? Scan the QR code to discover Fly Another Day ideas for enjoying leisure time in Switzerland. CONTACT US For Canadian planners, the New York-based Switzerland Convention & Incentive Bureau is your go-to resource for free, personalized assistance in organizing tailor-made events in Switzerland. Caroline Pidroni Head of Convention Bureau North America [email protected] Fabia Imhof Project Manager [email protected] switzerland.com/meetings The GoldenPass Belle Époque train travelling alongside Lavaux vineyards and Lake Geneva Switzerland Where Business Meets Bliss “Switzerland is a great place to combine business with leisure travel. The opportunity to add a few vacation days is a positive fringe benefi t for many business visitors. It’s a more sustainable and economically wise use of fl ights and there’s a wellness advantage when people have the opportunity to relax for a few days before or af er their conference.” — Barbra Albrecht, Head of the Switzerland Convention & Incentive Bureau Via Silenzi snowshoe tour In St. Gallen, event professionals participate in the annual Meeting Trophy event A cheese cellar in St-Imier 62 | Ignitemag.ca | Sponsored Feature
