Big Impact, Smarter Spend Waterloo Region shows what a tier-two destination can really offer. Spanning the cities of Cambridge, Kitchener and Waterloo, it delivers the infrastructure planners expect, along with more flexibility, better value and personalized support. Budgets stretch further here, opening the door to upgrades like elevated food and beverage, or off-site events and CSR experiences that connect attendees to the destination in meaningful ways. “Planners often assume Waterloo Region is a small leisure destination best known for St. Jacobs Farmers’ Market and K-W Oktoberfest. In reality, we’re built for scale—able to host conferences of up to 1,200 delegates at Bingemans Conference Centre, offering over 40,000 sq. ft. of flexible event space. Supported by 3,000+ guestrooms across major hotel brands throughout the region, we can deliver events of all sizes, often at a more competitive price point,” says Jennifer Eddings, Director of Business Development, Explore Waterloo Region. Access Made Easy Located just one hour west of Toronto, Waterloo Region offers seamless access by air, rail (GO Train and VIA Rail) and road (Highway 401). Air Canada’s Landline luxury motorcoach service is a game changer, providing up to 12 daily departures to the region from Toronto Pearson International Airport (YYZ). The Region of Waterloo International Airport (YKF) is another quick way to arrive, with airline partners providing access to 140+ destinations worldwide through their global networks. WestJet offers daily service from Calgary, and Flair Airlines flies from Calgary, Edmonton (seasonally) and Halifax. “We’re expecting additional flights to begin this summer,” says Chris Wood, General Manager, Region of Waterloo International Airport. “They will be year-round, which will only enhance Waterloo Region as a destination for meetings and events.” 5 Unexpected Reasons to Choose Waterloo Region Waterloo Region is a refreshingly unpretentious destination for business events. Fuelled by innovation and collaboration, planners tap into industry leaders, flexible venues and memorable culinary experiences in a setting that feels fresh and approachable. one two The Ken Seiling Waterloo Region Museum pairs history with 10,000 sq. ft. of accessible, LEED Silver event space, including two galleries and the 60-acre Doon Heritage Village. Hacienda Sereda’s striking architecture and elegant grounds evoke the feeling of a European estate. Langdon Hall, a Relais & Châteaux property, offers a serene, historic estate setting with a range of distinctive meeting spaces and 60 elegantly appointed guestrooms.
