Case Study: Tulum, Mexico, in the heart of Riviera Maya, blends boho-chic vibes with a vibrant mix of culture, cuisine, nature and heritage. From its beginnings as a seaport, the area is renowned for white-sand beaches, crystal-clear cenotes, Mayan ruins and a strong focus on sustainability. by Angela Kryhul SITE Global Conference 2025 Dates: March 3-6, 2025 Attendees: 557 incentive travel professionals Theme: “Building and Bridging Cultures” Accommodations: Tucked into a secluded bay, Hilton Tulum Riviera Maya All-Inclusive Resort boasts 735 rooms and suites, 13 restaurants and bars, a luxury spa and nine pools. Next door, Conrad Tulum Riviera Maya offers 349 elegant guestrooms, five pools and 11 restaurants and bars. Conference venue: Both resorts share the 50,000-sq.-ft. Tulum Event Center, the region’s only dedicated conference and event facility. On-site event professionals can assist planners in offsetting carbon emissions and supporting a local community non-profit as part of their event programs. Crystal Awards reception and dinner: Opened in 2021, Hotel Xcaret Arte pays tribute to Mexican artistry through its architecture and design. Its 900 suites are housed in themed casas inspired by Mexican art, music and culture. The adults-only property also features two convention spaces totalling 37,724 sq. ft. Farewell evening: UNICO 20°N 87°W Riviera Maya offers 14,867 sq. ft. of versatile event space, including a divisible main ballroom, breakout rooms and outdoor venues. This all-inclusive, beachfront resort features 448 stylish guestrooms, five restaurants, five bars and three pools. CASE STUDY: Casa Malca FAM trip Opened in 2014, Casa Malca is a laid-back luxury boutique hotel blending art, nature and gourmet flair. This off-the- beaten-path beachfront escape is ideal for VIPs and immersive incentive travel experiences. Length of program: Two nights Attendees: Five guests, hosted by Casa Malca Tulum, Reiimagine, Inc. and partners Tropical Incentives DMC and EMA Marketing. Fast Facts visittulum.travel Population: 46,271 Getting here: Air Canada, WestJet, Air Transat and Sunwing offer flights to Tulum’s new Felipe Carrillo Puerto International Airport (TQO), as well as to Cancun International Airport (CUN), which is also served by Porter Airlines. Getting around: Both airports offer private ground transportation to and from all hotels and resorts. Amstar DMC offers direct shuttle service in modern, air-conditioned vehicles. Sun-kissed Destinations Report UNICO 20°N 87°W Riviera Maya Casa Malca 70 | Ignitemag.ca | Summer 2025
