NEW SOCIAL MEDIA PLATFORM There’s huge buzz surrounding Clubhouse, a new drop-in audio chat social media app. It’s a voice-based platform consisting of “rooms” of people talking. You can enter a room and raise your hand to speak or you can create a room of your own. Why voice-only? Here’s what the creators say: “With no camera on, you don’t have to worry about eye contact, what you’re wearing, or where you are. You can talk on Clubhouse while you’re folding laundry, breastfeeding, commuting, working on your couch in the basement or going for a run. Instead of typing something and hitting Send, you’re engaged in a back-and-forth dialogue with others. The intonation, infl ection and emotion conveyed through voice allow you to pick up on nuance and form uniquely human connections with others. You can still challenge each other and have tough conversations—but with voice there is often an ability to build more empathy.” The app has various potential uses for events, including networking, round-table discussions and connecting hybrid event attendees. Clubhouse is currently in beta, meaning you can only join if invited, but you can download the app and reserve your username. joinclubhouse.com Good to Know TREND WATCH “ With no camera on, you don’t have to worry about eye contact, what you’re wearing, or where you are.” 6 | Ignitemag.ca | February 2021 Connect With Confidence Discover better ways to gather at Le Centre Sheraton Montreal. With over 50 000 sq ft of bright, flexible and fluid spaces, our venues are perfect for working, gathering and connecting and are all configured to maintain social distancing. Start planning your most productive event with us at: www.marriott.com/YULSI or
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Ignite February 2021
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