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[email protected] ADRENALIN SPRING 2024 VOLUME 11 NUMBER 1 adrenalinmag.ca On the Cover: Amanda Boulier, PWHL Ottawa Photo: PWHL Photos (this page): PWHL/Alex D’Addese; NBA/WNBA adrenalinmag.ca T H E B U S I N E S S O F S P O RT E V E N T S SPRING 2024 NATIONAL BANK OPEN SUSTAINABLE PRACTICES POWER PLAY PROFESSIONAL WOMEN’S HOCKEY LEAGUE @adrenalinmagazine @ADRENALIN_Mag ADRENALIN Magazine @adrenalin_magazine 3 Canada can’t afford to fall behind 7 Kickoff: Pickleball meets pedicures, NHL All-Star Weekend impact, AI Roundup and more... 10 Game Changers: Jacqueline Ryan 15 Partnerships: The Gord Downie & Chanie Wenjack Fund 18 Destination Profile: Ottawa 21 Groundbreakers: Professional Women’s Hockey League 24 Sustainability: Tennis Canada National Bank Open 28 Fan Engagement: FanSaves meets NASCAR 30 Game Plan: Organize a content car wash 32 Collectible: WNBA Goods 35 Out + About: Gallery of industry events 38 Scoreboard: Build a female fan base SPRING 2024 CONTENTS SCAN THE QR CODE to launch ADRENALIN’s interactive issue or visit adrenalinmag.ca and click on the current edition. 32 ADRENALIN magazine is a proud supporter of: Funded by the Government of Canada 5 SPRING 2024 | ADRENALIN ADRENALINMAG.CA
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