KICKOFF KELLOGG’S OFF THE COUCH BAGS Now that recreation leagues are starting back up, Kellogg’s has launched a quirky campaign designed to get everyone off the couch and active again. Off the Couch Bags is a limited-edition line of sports bags that promote the Vector cereal brand and are “made from the couches we’ve been stuck on for so long,” according to the cereal maker. Handcrafted in Canada from actual, pre-loved couches, the lineup includes the cheekily named Slapshottoman, the Socctional, the 40-Loveseat, the Ol’ Leather and the Chestpressterfield. PETRO-CANADA SPORT LEADERSHIP SPORTIF CONFERENCES The Coaching Association of Canada is returning to face-to-face events. The annual Petro-Canada Sport Leadership Sportif Conference will take place online and in-person at The Westin Ottawa, November 10–12, 2022, while SLS23 takes place November 2–4, 2023 at The Westin Calgary. coach.ca/sportleadership TENNIS YEAR-ROUND With only 750 publicly accessible, covered tennis courts across the country (that’s only one year-round court for every 50,000 people), Tennis Canada is on a mission to get people playing 365 days a year. The organization recently entered a seven-year partnership with Rogers Communications to build 160 new year-round courts at up to 30 facilities countrywide by 2029, at a cost of $5.6 million. The municipalities of Hamilton (Ancaster) and Markham, Ont., Waterloo, Que., and Calgary, Alta., are the first to get air-supported covers, or bubbles, which will collectively increase court time opportunities in these communities by roughly 15,000 hours during the harsh winter months. PHOTO: CNW GROUP/KELLOGG CANADA PHOTO: PETER POWER/TENNIS CANADA Philippe Oille (left), president of Southwestern Ontario Region for Rogers Communications and Michael Downey, president and CEO, Tennis Canada, at the Ancaster Tennis Club, Hamilton, Ont. NIELSEN: THE RISE OF MULTISCREEN VIEWING The general population of sports fans increased their multiscreen viewing activities by an average of 5% over the last year, with this percentage doubling to 10% among Gen Z, according to Nielsen’s Fans Are Changing the Game, 2022 Global Sports Marketing Report. In total, 47% of the people who watch sports on TV or digital platforms simultaneously watch other live content. Activities while watching sports Gen Z 24% General population 21% Check/write emails Gen Z 46% General population 35% Use apps Gen Z 31% General population 20% Play games online Gen Z 43% General population 32% Use social media platforms Gen Z 28% General population 24% Talk on the phone Gen Z 27% General population 20% Text/SMS message Gen Z 27% General population 18% Order food delivery 7 SPRING 2022 | ADRENALIN ADRENALINMAG.CA