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[email protected] ADRENALIN FALL 2025 VOLUME 12 NUMBER 2 adrenalinmag.ca Photos (this page): Calgary Wild FC; Princess Margaret Cancer Foundation adrenalinmag.ca T H E B U S I N E S S O F S P O RT E V E N T S FALL 2025 data driven HOW AI POWERS FAN ENGAGEMENT PITCH PERFECT Playing cricket for a cause adrenalinmag.ca T H E B U S I N E S S O F S P O RT E V E N T S FALL 2025 dat dat da a driven HOW AI POWERS FAN ENGAGEMENT PITCH PERFECT Playing cricket for a cause @adrenalinmagazine ADRENALIN Magazine @adrenalin_magazine 3 AI is the future fans already expect 7 Kickoff: Rock League, Phygital sports, case studies, tool kits and more 10 Game Changers: Teresa Resch, Toronto Tempo 13 Strategies: Pickleball hits the sweet spot 16 Destination Profile: Calgary, Alberta Adrenalin Reports: 18 How AI powers fan engagement 24 Canada’s FIFA moment Event Profiles: 28 Terry Fox National Ride of Hope 30 Cricket to Conquer Cancer Game Plan: 32 Calgary Wild FC takes on the trolls 34 How to become Rainbow Registered 36 Out + About: Gallery of industry events 38 Scoreboard: How sport fuels bleisure travel FALL 2025 CONTENTS SCAN THE QR CODE to launch ADRENALIN’s interactive issue or visit adrenalinmag.ca and click on the current edition. 30 ADRENALIN magazine is a proud supporter of: Funded by the Government of Canada 5 FALL 2025 | ADRENALIN ADRENALINMAG.CA
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