3 FALL 2016 | ADRENALIN ADRENALINMAG.CA The Power of Emotions The Ignite/ADRENALIN Publishing Team How do you really feel about your favourite sport? What motivates you to get out to a stadium or local pub to watch the game, download a sports app, engage on social media or buy the T-shirt? Excitement, fun, pride, loyalty, tradition, nationalism, socialization… there are dozens of emotional drivers that help explain why fans engage. If you’re a sport organization or marketing partner, the trick is to identify your property’s unique set of drivers, and how to best leverage them. It’s challenging, but worth the effort since the goal is to create more meaningful connections with fans. The power of emotions in a fragmented market was a key topic of discussion during ADRENALIN’s very first editorial roundtable (see page 16). Check out the feature to learn how industry leaders are addressing The Fan Engagement Challenge. And be sure to visit adrenalinmag.ca for additional insights from the roundtable, as well as video interviews with our participants. We hope to host many more of these get-togethers. If you have topic ideas or would like to participate in one of our upcoming roundtables, contact the editor, Angela Kryhul, at [email protected]. 6 Sandra Eagle Editor, Digital & Special Projects, Ignite 7 Vicki Zeppa Account Manager 8 Tricia Vieira Accountant 9 Jennifer Newby Account Manager 10 Laura Bickle Editor, Ignite 1 Debbie van der Beek Co-Publisher 2 Richard Elliott Co-Publisher 3 Angela Kryhul Editor, ADRENALIN 4 Melaya Horsten Marketing, Communications & Project Director 5 Rose Filice Sales & Editorial Co-ordinator PUBLISHERS’ NOTE 3 8 9 7 10 4 6 1 2 5
